Once you have your list of keywords, you can be more strategic about how you position and word your eBay description templates. Survey past customers to ask about what’s important to them and incorporate those keywords.Use Google AdWords to figure out what terms your audience searches for.Check to see what keywords your competitors use in their listings for similar products.So for your strength training equipment category, include a “weights” sub-category with keywords like:Īgain, use eBay’s sub-categories as a starting point to make sure your keywords fit the types of sub-categories customers already search through: These are phrases with three or more words that are specific and descriptive. Within each category, create sub-categories to make it easier to come up with long-tail keywords. Use eBay’s categories as a starting point to make sure your keywords fit the way eBay groups products: For example, if you sell sporting goods on eBay, categorize your keywords by product type. To keep your keywords organized, segment them by product categories. Think of your list as a keyword stockpile you can draw from when you need to fill in your eBay description template. To start, create a list of keywords you can use when you write your descriptions. To get this exposure, each and every product description you write has to include keywords. The more exposure your products get, the better your chances are of making more sales. Just like with Google, products that appear on the first page of search results are more likely to get clicks and views. Cassini-eBay’s search engine-uses these keywords to show customers products that closely match the search terms they used. When customers search eBay for products to buy, the results they see are based, in part, on the words included in each listing. To help you streamline your description templates, here are three factors to consider so that you close more sales.ġ. Descriptions have to be engaging and highlight product benefits.Ĭreating eBay description templates makes it easy for you to think about your listings strategically and find a writing formula that triggers more sales.
Keep in mind, descriptions that convert customers take more work than simply stringing together a list of random product features.
One way to stand out is to create product description templates for your eBay listings. With the sheer number of products available to sift through, sellers like you need a way to stand out and get noticed or risk finding a permanent home on the back pages of eBay search results. Whether customers are looking for new or used golf clubs or the latest MacBook, there are hundreds of options for them to choose from.
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